MANILA, Philippines – Average monthly spending at sari-sari stores continued its decline in 2024, as consumers increasingly opted for smaller, more frequent purchases to stretch their limited disposable income, according to a study.
A report released on Monday by local tech startup Packworks showed that average monthly spending by Filipinos at sari-sari stores fell to P689 each, based on insights from its micro-retail analytics platform Sari IQ.
This represents an 11.8-percent drop from the P781 average in 2023, which had already decreased from P800 in 2022.
Packworks Chief Data Officer Andoy Montiel said the trend points to a growing shift toward the “tingi” style of purchasing where consumers buy smaller quantities more frequently as a strategy to manage limited budgets.
“The combination of Filipinos’ smaller basket sizes and more frequent visits to sari-sari stores points to a preference for buying in smaller, more affordable portions – the essence of the ‘tingi’ economy,” Montiel said.
“This behavior likely stems from consumers needing to stretch their budget further, even in a lower inflation environment. They might be opting to buy only what they immediately need, rather than larger quantities less frequently to stock-up,” he added.
Packworks’ data also revealed that while average spending by Filipinos decreased, their visits to sari-sari stores became more frequent.
Last year, its network of stores recorded an average of 18 transactions per month nationwide, reflecting a 16-percent increase from 15 transactions per month in 2023.
The most commonly purchased items in Filipino sari-sari stores were seasoning and recipe mixes, detergent, powdered drinks, and hygiene products like shampoo and conditioner.
IMUS, Cavite — Landers Superstore, the country’s fastest-growing membership shopping chain, officially opened its 15th branch — and its first in Cavite — on 23 April, marking a significant milestone in its nationwide expansion.
The new outlet, located in the Ayala Vermosa Estate in Imus, spans 12,900 square meters, making it the largest Landers store to date. The opening attracted members of the media, digital content creators, and special guests, who were given a first look at the spacious store and its wide array of local and international products.
In his opening remarks, Landers deputy chief executive officer Bill Cummings shared his enthusiasm about the launch, stating that more than 60,000 members had already signed up before the official opening — a testament to the strong demand in the region. Cummings also acknowledged the support of local officials and the partnership with Ayala Land, which helped bring the project to life.
The event was also attended by Imus City Mayor Alex Advincula, underscoring local government support for the store’s presence in the province.
Landers Vermosa offers a variety of membership perks beyond traditional retail. Members can access free grooming services at Federal Barbers, discounted medicines and wellness products at Capital Care Pharmacy, fuel discounts of up to P10 per liter at Landers-Caltex gas stations, and up to 50 percent off Solane LPG refills.
The store also features ongoing promotions such as the “Super Crazy Sale” and “50% Off Produce Sale,” in addition to regular in-store events and product samplings aimed at enhancing the customer experience.
Memberships are currently being offered at a 50 percent discount until 31 May, reducing the annual fee to P350. Customers may also apply for the Landers Cashback Everywhere Credit Card to earn up to 5 percent cashback on purchases and receive additional rewards when shopping outside the store.
Landers Vermosa is the brand’s latest effort to expand into southern Luzon, with the goal of bringing premium yet accessible shopping to more Filipino families.
The SSI Group Inc., a prominent player in the Philippines’ retail industry and the official distributor of several luxury international brands, has announced the acquisition of a majority stake in Rustan Marketing Corp. (RMK) for P232 million. This move marks a significant expansion of SSI’s footprint in multi-channel retail distribution, allowing the group to broaden its reach across various retail platforms.
In a regulatory filing, SSI revealed that its subsidiary, Stores Specialists Inc. (SSI), has successfully acquired a 99.44 percent stake in RMK. This strategic acquisition allows SSI to diversify and strengthen its presence across specialty stores, department stores, supermarkets, and e-commerce platforms. By acquiring RMK, SSI can now provide its brand partners access to a wider array of retail channels, enhancing its distribution capacity across the Philippines.
Deal highlights and reach
Founded in 1964, RMK has become one of the country’s largest wholesale distributors, specializing in global brands across various categories, including fragrances, beauty, fashion, footwear, luggage, home and lifestyle products. RMK’s portfolio includes well-known international brands like Samsonite, American Tourister, Tefal, Lacoste Fragrances, Maison Margiela, Spanx, OPI Nail Polish, and Nine West.
The acquisition is expected to strengthen SSI’s already formidable retail presence. SSI, which currently manages a portfolio of 96 brands and operates 565 stores across the country, will benefit significantly from RMK’s established wholesale network. The combined entities will be able to offer a more comprehensive distribution system, covering more than 1,300 outlets and major e-commerce platforms nationwide.
RMK, under the leadership of the Tantoco family, posted impressive financial results in 2024. The company reported P1.085 billion in revenues, with an EBITDA of P111.2 million and a net income of P44.2 million. The deal also includes a requirement for RMK’s selling shareholders to inject P232.08 million into the company, further solidifying its financial foundation.
SSI president and CEO Anton Huang has expressed confidence that the acquisition will allow the group to expand its portfolio in 2025, potentially offering up to seven new brands. As the Philippines’ consumption-driven economy continues to grow, SSI aims to capitalize on the increasing demand for premium and luxury products.
The acquisition also aligns with SSI’s vision of becoming a multi-channel distributor of premium brands nationwide. The group is committed to offering a variety of lifestyle choices to Filipino consumers, responding to evolving tastes and preferences. With a strong retail presence, including 111,816 sqm. of gross selling area, SSI is positioning itself at the forefront of the retail industry.
Huang added that SSI’s goal is to continue bringing global lifestyle trends to Filipino consumers, providing them with access to a broad range of luxury, casual, and fast fashion products. The acquisition of RMK will also contribute to the group’s efforts to enhance its online retail presence, meeting the growing demand for e-commerce in the Philippines.
Honoring RMK’s roots
The Tantoco family’s deep roots in the Philippine retail industry have been instrumental in shaping the success of both SSI and RMK. Over the years, the family has nurtured a strong reputation for delivering premium products to the local market, and this acquisition underscores their ongoing commitment to expanding their retail footprint.
With the integration of RMK, SSI Group is poised for even greater success in the future, with enhanced distribution capabilities and an expanded portfolio of global brands that will cater to the diverse needs of Filipino consumers. The acquisition reflects SSI’s strategy of continuous growth and expansion, which has seen the group return to expansion mode in recent years, following a 7.4 percent increase in its gross selling area in 2023.
As SSI continues to broaden its influence in the retail sector, the acquisition of Rustan Marketing Corp. is a significant step toward becoming a comprehensive, multi-channel distributor of premier global brands in the Philippines. With its increased reach and a wider array of retail channels, SSI is well-positioned to remain a key player in the ever-evolving Philippine retail landscape.
METRO Retail Stores Group, Inc. (MRSGI) is creating a new pharmacy unit by acquiring Apple Drugstore Corp. from its principal stockholder and making the firm a wholly owned subsidiary.
In a disclosure on Friday, Metro Retail said that last April 4, its board of directors approved the acquisition of Apple Drugstore via the sale of 2,500 common shares held by Viscal Development Corp. (VDC) at P100 apiece or a total of P250,000.
“MRSGI will centralize and manage its pharmacy operations through the creation of a wholly-owned subsidiary, Apple Drugstore Corp.,” the company said.
“The acquisition of Apple Drugstore Corp. is a strategic move to create a dedicated platform or vehicle for optimum operational efficiency, increased flexibility, enhanced focus and performance, and unlocking value,” it added.
The transaction value constitutes less than 10 percent of MRSGI’s total book value, with the company adding that full payment will be made in cash upon signing of the deed of conveyance of shares of stock.
Conditions precedent to closing of the deal include the approval of both companies’ boards and stockholders owning at least two-thirds of the outstanding capital stock of Apple Drugstore.
On Friday, Metro Retail shares rose 2.36 percent to close at P1.30 each.
The journey of customers and business innovation in the retail industry comes to a close once again. As the curtain falls, let us reflect on the stories from the second half of the year—highlighting the transformative changes, groundbreaking breakthroughs, and the rise of new players in the retail arena. This period has witnessed a shift in how businesses approach customer engagement, technology, and sustainability. Alongside this, we have seen the evolving expectations of customers, who are now more informed, demanding, and conscious of their purchasing decisions.
As we look back on the key moments, game-changing trends, and emerging strategies, we explore what’s shaping the future of shopping. Learn who the consumer of tomorrow is and discover the strategies you’ll need to capture their attention. After all, in this ever-changing arena, the consumer will always be the king.
At RetailWise, we firmly believe that keeping a finger on the pulse of what the market wants isn’t just a strategy but the heartbeat of a successful business.
Stay updated with RetailWise’s comprehensive Retail Report for H2 2024! Gain insights into the latest developments and trends in the retail industry at global, regional, and local levels. Discover innovative advancements and understand the dynamic changes shaping the retail sector. Don’t miss out, click below to stay ahead in the retail world!
Our final stop for our Singapore retail store visit is Little Farms in Holland Village, home to their first-ever Urban Concept Grocer & Restaurant. This two-story space perfectly blends a thoughtfully curated grocery on the ground floor with Little Farms Table, a cozy café upstairs offering handcrafted dishes made from scratch—free from MSG, artificial flavorings, colorings, or preservatives.
Why Little Farms Stands Out
Little Farms is Singapore’s friendly neighborhood market, dedicated to providing fresh, all-natural, and organic groceries sourced directly from trusted farmers and artisans around the world. Their “Freshness Guaranteed” promise ensures that if you’re unhappy with the freshness or quality of any purchase, they’ll gladly provide a refund or replacement.
Here’s what makes Little Farms special:
Cheese & Deli Counter: Discover varieties of cheese and premium charcuterie selections, offering something for every palate.
Fresh Produce & Ethical Sourcing: Their fresh fruits and vegetables are the stars of the store, complemented by a butchery that exclusively features ethically raised, regeneratively farmed meats. They also support sustainability with their Im-Perfect Produce section, where slightly blemished but perfectly edible produce is sold at discounted prices.
Banned Ingredient List: Little Farms is deeply committed to transparency and health, enforcing a strict Banned Ingredient List that excludes over 200 potentially harmful chemicals, preservatives, artificial flavors, colors, and additives. Shopping here means you can trust every ingredient to be safe and natural.
Ready-to-Eat Options & Bakery: For those on the go, Little Farms offers a selection of freshly baked bread and wholesome ready-to-eat meals, prepared with the same high standards of quality and care.
Little Farms Table: On the second floor, enjoy an all-day dining menu featuring delicious dishes crafted from fresh, organic, and ethically sourced ingredients. It’s the perfect spot to relax with friends or family, and private rooms are available for special occasions.
Wine Selection: A carefully curated range of wines awaits, making it easy to pair the perfect bottle with your groceries or meal.
Little Farms is all about making healthy living accessible, offering a mindful shopping and dining experience that’s as delicious as it is ethical. This grocery is a must-visit destination for fresh, flavorful, and thoughtfully sourced food!
At RetailWise, we are bringing value across different brands. We aim to ensure your satisfaction by guaranteeing the success of your business from strategy to execution. Explore our strategies, resources, and expertise and find the perfect fit for your needs click here
Vietnamese coffee chain Cong Caphe is set to open its first Philippine outlet in February at Gateway 2 Mall in Quezon City.
Known for its signature 1970s-inspired interiors and unique coffee offerings, the brand aims to bring an “authentic Vietnamese coffee experience” to Filipino customers. It makes its coffee using Vietnamese Robusta beans.
Founded in Hanoi in 2007 by former performance artist Linh Dung, Cong Caphe currently operates 66 stores across Vietnam, with 45 located in major cities such as Hanoi and Ho Chi Minh City.
The cafe is known for its creative take on traditional Vietnamese coffee, including specialties like coconut coffee, coconut green rice coffee, and coconut pho coffee.
Cong Caphe made its international debut in Seoul, South Korea, in 2018 and has since expanded to Malaysia, Canada, Taiwan, and the Philippines.
FairPrice Finest Clarke Quay offers so much more! Imagine a supermarket with a cozy bar nestled, a dining area in the middle of the supermarket, and a workshop area. This isn’t just shopping—it’s an experience that redefines retail therapy, taking it to an entirely new level.
FairPrice Finest is one of the premium retail formats under NTUC FairPrice Co-operative Ltd, Singapore’s largest retailer. Its portfolio includes FairPrice Supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress, and Cheers convenience stores.
This 14,000-square-foot warehouse-inspired outlet at Clarke Quay, marks the 40th FairPrice Finest store in Singapore.
Far beyond the conventional supermarket, FairPrice Finest Clarke Quay transforms errands into opportunities for culinary discovery, social connection, and even recreation. Whether you’re sipping a signature cocktail at the bar, savoring a gourmet meal, or actively listening at a workshop, this unique destination is where shopping, dining, and entertainment meet seamlessly.
Singapore’s Love for Fresh and Local
Singaporean supermarkets are celebrated for their devotion to fresh produce, sushi, and delicatessen delights. FairPrice Finest Clarke Quay elevates this tradition with thoughtfully curated selections and a deep commitment to supporting local suppliers.
The Grocer Food Hall
At the heart of the store is the Grocer Food Hall, where different food kiosks serve a variety of cuisines. A standout feature? The “You Pick, We Cook” service. Pay for your seafood/beef and cooking fee and let them know how you would want it cooked, and next enjoy your food.
Comfortable seating areas invite you to enjoy your meals in a relaxed and vibrant setting—perfect for casual meetups or a quick break from shopping.
The Grocer Bar
Looking to unwind? Head to the Grocer Bar, it’s the ideal spot to relax and take in the energy of Clarke Quay.
Local Collaboration and Sustainability
FairPrice Finest Clarke Quay takes pride in its collaborations with local businesses. Highlights include a curated selection of fresh produce from Singaporean farmers. By celebrating local, the store underscores its commitment to community and sustainability.
If you come to Singapore, this place is a must visit and enjoy your own gourmet journey at FairPrice Finest Clarke Quay, where the joy of shopping meets the art of living.
Stay tuned for more highlights from our Singapore retail journey as we continue to explore some of the city’s most inspiring retail experiences.
At RetailWise, we are bringing value across different brands. We aim to ensure your satisfaction by guaranteeing the success of your business from strategy to execution. Explore our strategies, resources, and expertise and find the perfect fit for your needs click here
The RetailWise Team recently visited Singapore, diving into its most innovative retail destinations! This week, we’re spotlighting standout retailers with unique features and concepts.
First, we showcased FairPrice Xtra at VivoCity. Next up : Scoop Wholefoods Singapore—a collaboration between Singapore’s retail powerhouses, Gill Capital and Sydney-based Scoop Wholefoods Australia.
This store is a haven for health-conscious shoppers, offering a wide array of organic, sustainable products and a zero-waste shopping experience.
We visited the flagship location at Great World, a 9,000 sq. ft. space thoughtfully designed for eco-minded shoppers.
Tea area
The store features bulk wholefoods, a Beauty & Bath chamber, an in-house Glass Box Bakery, and even a Kombucha Bar.
Glassbox bakery
With over 2,000 products—around 80% certified Australian organic and environmentally responsible—Scoop WholeFoods embodies a commitment to sustainable, wholesome living.
Scoop Whole Beauty
Sustainable homewares
What’s especially notable is the cozy bench area where shoppers can relax, read a book, and recharge.
The raw honey section is another beautiful highlight, adding to the store’s aesthetic appeal and dedication to eco-friendly advocacy.
Stay tuned for more highlights from our Singapore retail journey as we continue to explore some of the city’s most inspiring retail experiences.
At RetailWise, we are bringing value across different brands. We aim to ensure your satisfaction by guaranteeing the success of your business from strategy to execution. Explore our strategies, resources, and expertise and find the perfect fit for your needs click here
I vividly remember the excitement of visiting the newest and closest hypermarket to our municipality in France with my aunt and uncle. These visits, once or twice a month on Tuesdays, were a highlight since I had no school on Wednesdays. My first stop was always the books section, where I would lose myself in reading while waiting for them to finish their shopping. Afterwards, we would eat together at the mall’s cafeteria.
In the 1970s, the hypermarket concept was predominantly developed and promoted by retailers. These large stores, ranging from 10,000 to 15,000 square meters selling area, offered a wide variety of products under one roof – electronics, appliances, apparel, general merchandise, food, and non-food grocery items, along with a large fresh food area. The promise was a vast selection at affordable prices. However, this concept was controversial, posing a real threat to small independent businesses like meat shops, bakeries, and fruit and vegetable stores.
An Insightful Experience in the Hypermarket Business
Was it a coincidence that I began my professional career in the hypermarket business 15 years later? Starting in the retail industry, specifically in the hypermarket business with Auchan in 1988, was indeed a fantastic experience. Store operation managers were highly decisive in a decentralized organization, handling everything from buying to selling, with full accountability for their profit and loss statements.
Daily pep talks with the team and weekly reporting to the department head created a competitive environment for young managers. At that time, we were directly negotiating with supplier representatives, selecting promotions, and controlling daily orders.
Initiatives on planograms, coordinated with the centralized merchandise team, were welcomed. Buyers were gathering regular information on categories and products through constant communication with store operations personnel.
Our time was clearly divided between store preparation before opening and during the “re-opening” before the evening rush, administrative tasks, and supplier negotiations. Most importantly, constant communication and interaction with the store team were critical. Store personnel provided valuable feedback for young managers, benefiting from their extensive field experience and daily customer interactions.
I remember the regular sales challenges introduced by management, where we would arrive early to display our promotions extravagantly. Competition was fierce among the young managers (read: wolves!) to conquer challenges, and our creativity in showcasing the most impressive and innovative displays seemed limitless.
The principle of the concept was simple: “Low prices, strong promotions, everything under one roof, spacious cash counter lines, and ample parking to accommodate heavy customer traffic.” We felt invincible, anticipating that hypermarkets would gradually replace supermarkets and neighborhood stores. Back in the 1990s, the impact was indeed significant.
Today’s Reality: A Reflection on Decline
I travelled to Europe several times over the last three years and always made a point to visit stores, including hypermarkets. It was no different last August when I was in France and Spain. I have once again witnessed the continued decline of the hypermarket concept. There was so much space with few customers, empty cash counter lines, and a dark atmosphere – the excitement was gone.
Photo courtesy of Eric Poiret
Nevertheless, I must acknowledge the efforts made to maintain an outstanding fresh product offering with enticing displays, which still make a trip to the hypermarket worthwhile. The product selection is extensive, aiming to meet every customer’s request, even for niche items. The sheer volume on display, particularly the fish section, is impressive and tempting.
The option to choose between over-the-counter and pre-packed meat and fish is also a smart approach. The aroma of freshly baked bread and the remarkable pastry selection are highlights. The deli and cheese corner remain exciting, offering an amazing range from all over the world. New concepts, like the sushi bar and café corner, where you can have a quick breakfast or lunch with a variety of pastries and sandwiches, add a modern touch.
However, for dry food and personal care items, I see limited value. The product range is vast, but the display is uninteresting, and finding specific categories and merchandise can be challenging. There is nothing new, except perhaps the wine bar with a sommelier, and an expanded health and wellness section for the health-conscious.
For non-food items, primarily general merchandise, electronics, and apparel, there have been no significant changes or improvements in 30 years. While there are new products, the overall concept has not evolved and has even degraded in terms of attractiveness
What Happened Over The Years?
This decline is not without reason, as several factors have contributed to the hypermarket concept’s challenges, including shifts in market trends, consumer behavior, and increased competition.
Neighborhood Stores: Small supermarkets and compact hypermarkets have regained relevance. Economic considerations like rising transportation costs and a desire for more convenient shopping have favored proximity stores. Retail chains have also improved their smaller formats to offer almost everything, including fresh products and basic general merchandise, close to home. City stores in large urban areas effectively maximize small spaces to meet a wide range of needs, including fresh food and non-food categories, delivered right to your doorstep.
Specialty Stores: These stores have gained success by offering better assortments and prices in more enticing environments.
E-commerce and the Pandemic: The pandemic was a defining moment for hypermarkets. Modern retailers were pioneers in platform solutions, but e-commerce competition became fierce. All retailers now offer online platforms, and some are more relevant online than in physical stores. Independent e-commerce platforms have also emerged, creating new competition, while online food delivery options have surged.
Demographic Shifts: Changes in demographics, such as the increase in smaller households and aging populations, influence shopping behaviors. Smaller households prefer more frequent, smaller shopping trips rather than large, infrequent ones that hypermarkets accommodate.
Sustainability Concerns: Consumers are becoming more conscious of the environmental impact of their shopping habits, favoring stores that promote local products, reduce waste, and have smaller carbon footprints. Hypermarkets, with their extensive supply chains, can struggle to align with these values.
What’s Next? Suggestions for the Future of Hypermarkets
Retail chains have a significant opportunity to regain confidence in the hypermarket format by cultivating a mindset open to adapting to evolving customer trends and expectations. Based on my global experience in the hypermarket business, here are a few suggestions to consider.
Reduce Space: The first impression upon visiting a hypermarket at present is that it is too big. I find it difficult to understand why retail chains have not downsized existing stores over the years. In an era where prime space is valued and large boxes are losing popularity, retail chains should re-evaluate their use of space and declining sales productivity, perhaps transforming parts of hypermarkets into mall spaces, specialty stores, or dining experiences.
Improve Ambiance: It is a well-known fact that the hypermarket is a cutting-edge retail concept; unfortunately many have not evolved in terms of ambiance and visual appeal. Lighting, tiling, and visual concepts have remained unchanged for decades, and the absence of ambient music contributes to an uninviting atmosphere. Today’s customers crave experiential shopping that engages their senses – what they see, hear, and smell. This may be the perfect time to visually rebrand and transform this concept into one that is more vibrant and appealing for customers.
Enhance Customer Experience: This is probably the biggest opportunity. Rethinking the customer journey and creating engaging experiences for shoppers is key.
Given the quality of fresh offerings, there is an opportunity to emphasize and/or add dining experiences within the store, where customers can enjoy freshly prepared meals from the products they selected. This approach would engage customers’ senses, creating a strong appeal. Although this concept exists internationally in some high-end supermarkets, European retail chains have yet to embrace it strongly. Themed regional dining experiences – such as Asian, Mediterranean, or Mexican – could be introduced. With their existing volume and sourcing capabilities, hypermarket operators can additionally offer attractive price points. The challenge lies in creatively integrating dining experiences into the store layout without compromising space, customer flow, or navigation.
Similarly, there is a rise in new coffee concepts. Most hypermarkets have a basic grab-and-go coffee corner, but transforming it into a vibrant coffee shop inside the store could enhance the shopping experience. The coffee shop could be integrated near the bakery but designed to stand out visually.
For non-food items, integrating a “store within a store” concept could be beneficial. For example, Auchan could consider including a mini-Decathlon within the hypermarket, offering an immersive experience by inviting customers to try sports items in a dedicated zone.
For the electronics department, there is much room for rekindling excitement. I was once the head of this department, where customers would station themselves during home theater displays, showcasing the latest movies or concerts, with music resonating from afar. Surprisingly, during one of my hypermarket visits last August, I noticed that the TV units were switched off. While technology has evolved and most features are available in a single device, customers still desire to test and play with gadgets. Creating an engaging environment could attract customers and ultimately increase sales.
For apparel, collaborating with popular brands to create customized collections for the hypermarket could engage younger generations and revitalize the department’s offerings. These brands would have to ensure that price points remain accessible while maintaining the integrity of the concept.
Many of these suggestions have already been implemented in some modern retail chains worldwide. However, the necessary transformations in European markets appear to be occurring at a sluggish pace. Maintaining the status quo will only contribute to further decline. There is an opportunity to adapt to evolving market conditions and implement essential upgrades. Aesthetic changes alone may not be enough; a fundamental revolution in the hypermarket concept might be necessary. Benchmarking against successful markets in the US and Southeast Asia could offer valuable insights for European retail chains.
Final Thoughts: Embracing Change in Hypermarkets
Reflecting on my early experiences with French hypermarkets, it’s bittersweet to witness the decline of a concept that once promised a vibrant shopping experience under one roof. The memories of bustling aisles filled with excitement contrast sharply with the empty spaces I now observe. As we look to the future, it’s clear that revitalizing the hypermarket model will require not only a keen understanding of evolving consumer preferences but also a commitment to innovative and engaging shopping experiences. By embracing change and adapting to modern trends, hypermarkets can hope to rekindle the passion they once inspired in shoppers like myself.
I hope these thoughts motivate you to explore new ideas in retail and collaborate to revive the excitement that once made the hypermarket concept very special.
Eric has a solid experience of more than 35 years in the management of retail chains in the Gulf Region, Asia and France. Before becoming the Chairman of ERE, he was Managing Director for Metro Gaisano, Chief Operating Officer for ASWAAQ, a Dubai Government-owned company, and Chief Executive Officer for MAF Carrefour KSA. Eric Poiret’s expertise lies in strategic planning and operations management. Eric continues to expand his expertise by permanently keeping up with market trends through various engagements and visiting different retail markets around the world.
