Tag: Robinsons Retail Holdings Inc.

Inside Robinsons Supermarket’s Experience-Led Transformation

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Philippine grocery retail is entering a structural shift. Price and assortment alone are no longer sufficient to sustain competitiveness. Consumers now expect convenience, wellness integration, and a more experience-led environment — without abandoning value sensitivity.

In December, Robinsons Supermarket relaunched two major branches: Nuvali and Galleria — with Galleria positioned as the largest branch, according to Robinsons Supermarket Group General Manager Kerwin L. Legarde. More recently, the company unveiled its third revamped location at Robinsons Magnolia in Quezon City.

 

With more than 157 stores nationwide and nine additional renovations planned this year, the direction is clear: this is not a single-store refresh. It is a network-level format recalibration.

The revamped branches reflect a structural shift from transactional grocery to accessible, experience-led supermarket. Layout enhancements improve zoning clarity and shopper flow. Dining integration extends trip purpose beyond replenishment. Fresh and minimally processed categories reinforce wellness positioning. Curated global assortments and premium visual cues elevate perception without altering core pricing architecture.

Operationally, modernization remains disciplined. The hybrid cashier-assisted cash automation system improves efficiency while managing shrink and capital expenditure — signaling pragmatic innovation rather than high-risk tech deployment.

Strategically, three signals emerge.

First, experience is being used to enhance perceived value while protecting middle-market positioning. Second, wellness is embedded structurally within assortment and layout — not treated as a merchandising add-on. Third, the confirmed expansion to nine more stores suggests economic confidence in the model’s replicability.

For retailers observing the market, the implication is clear: format evolution must balance experience with operational control. Dining zones, premium cues, and layout upgrades must translate into productivity. Private labels must protect margin. And transformation must scale sustainably.

If executed consistently across its broader network, Robinsons Supermarket may be establishing a new baseline for mainstream grocery retail in the Philippines — one defined not by price alone, but by intelligent, disciplined format modernization at scale.

 

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Philippines’ Pet Boom Becomes Big Business for Robinsons Retail

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Southeast Asia’s most pet-obsessed market is becoming a growth engine for businesses, and the Gokongwei family-led Robinsons Retail Holdings Inc. is ready to cash in on the boom.

The listed retailer, which owns supermarkets, pharmacies and specialty brands, said households continue to cut back on non-essential spending—but not on their fur buddies.

“It’s an outlier,” Stanley Co, president and CEO of RRHI, told InsiderPH.

A recent Kantar Media study revealed that 94 percent of Filipino households owned a pet in 2024, which was the highest in Southeast Asia. Co said they’re seeing this in financial results as well.

“A sack of dog food is actually more expensive than a sack of rice,” Co said.

“They also spend on grooming and veterinary services,” he added.

Expansion push

RRHI is doubling down on the trend with plans to open five more branches of its Pet Lovers, which sells pet supplies and grooming and vet services in select branches.

This adds to their existing 12 branches.

Where store presence is limited, the firm will reach customers directly through mobile grooming, which is expected to be launched within 2026.

“We’re going to work with partners for this year,” Co explained.

Outlook and consumer trends

The broader business will continue to grow underpinned by essential spending.

“The non-discretionary, the supermarket, the drugstore, which is 80% of our business, we will continue to grow,” Co said.

He expects business to pick up especially moving into the second half of 2026.

“We’re cautiously optimistic,” he said.

 

Original Article: https://insiderph.com/philippines-pet-boom-becomes-big-business-for-robinsons-retail

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Robinsons Enters Into Hard Discount Retailing

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MANILA, Philippines — Gokongwei-owned Robinsons Retail Holdings Inc. (RRHI) is looking at dominating the hard discount store segment with an aggressive expansion mapped out for O!Save.

RRHI COO Stanley Co told The STAR that the O!Save Trading Philippines Corp. is targeting to grow its network by opening an average of 200 stores every year.

O!Save, a hard discount supermarket chain founded in 2021, currently has over 300 stores in the country.

“We just opened our 300th store a few days ago so I think O!Save is expected to end the year with 400 stores, more or less,” Co said.

‘There are a lot of things that come into play when we open a store. There are so many dependencies. As much as possible this is our target, but sometimes, it gets derailed a bit,” he said.

All of O!Save’s stores are currently situated in Luzon, but Co said the company is open to expanding in Visayas and Mindanao in the future.

“O!Save started in Angeles then moved to Bulacan then moved to Metro Manila by way of our Taytay distribution center. And then the fourth one is about to open in Pangasinan. So the expansion now is going towards north,” he said.

As a hard discount retailer, O!Save offers the lowest possible prices for its products that are focused primarily on basic food, household and personal care.

O!Save said its stores are simple and not larger than needed. It also does not rent stores in expensive locations and also avoids anything, which is not necessary that could potentially increase the sales price of its products.

RRHI, one of the country’s top retailers, entered the hard discount category through a minority stake in O!Save.

RRHI president and CEO Robina Gokongwei-Pe told The STAR that the company is currently pleased with its investment in the hard discount supermarket chain.

She said RRHI also has no plans to increase its stake in O!Save at present.

O!Save’s biggest competitor in the country currently is DALI Everyday Grocery, which is operated by Hard Discount Philippines Inc.

DALI, which started commercial operations in February 2020, was previously eyeing to grow its store network to 900 to 950 by the end of the year.


Original Article: https://www.philstar.com/business/2024/09/05/2382870/robinsons-enters-hard-discount-retailing