Nowadays, the impact of inflation has been felt everywhere, especially on the prices of basic and essential goods. Prices for this have been rising, concerning a growing number of individuals and driving them to become more budget-conscious consumers by looking for affordable alternatives.
With this in mind, EuroAsia Research Experts conducted a Price Survey to determine the cheapest supermarket retailer to help you in making simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
- The Price Survey shall be conducted every week
- An average of three retailers shall be surveyed each round
- An average of 30 -70 items available across all retailers being surveyed shall be canvassed
- Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers

Items Surveyed
The following 74 items were surveyed, 67 of which are available at all retailers:
- Pancit Canton Kalamansi 80g
- Pancit Canton Chilimansi 80g
- Pancit Canton Sweet and Spicy 80g
- Lucky Me Beef 55g
- Lucky Me Chicken 55g
- Milo 300g
- Bear Brand 33g*8
- Bear Brand 300g
- Nescafe 3in1 Original TwinPack 52g*10
- Mogu Lychee 320ml
- Pocari Sweat 500ml
- Pocari Sweat 900ml
- DM FourSeason1L Tetra
- C2 Lemon Green Tea 355ml
- Mang Tomas Lechon 550g
- Mang Tomas Lechon 325g
- Ufc Banana Catsup 530g
- Ufc Banana Catsup 320g
- Datu Puti Vingegar 385ml Bot
- Datu Puti Soy Sauce 385ml Bot
- Mama Sitas Oyster Sauce 156g
- Mama Sitas Oyster Sauce 405g
- Mama Sitas Oyster Sauce 765g
- Youngs Town Sardines 155g
- Century Tuna H&S 180g
- ArgentinaCorned Beef 175g
- Purefoods Corned Beef 150g
- Purefoods Corned Beef 210g
- Purefoods Corned Beef 380g
- Cream-o 33g*10
- Sky Flakes 25g*24
- Hansel Mocha *10
- Fita Singles 30g*10
- Nova Cheddar 40g
- Maxx Honey Lemon*50
- SC Alaska Evaporada 360ml-370ml
- Alaska Classic Sweetened Condensed Milk 300-375ml
- Nestle All Purpose Cream 250ml
- McCornick Iodized Salt Bag 500g
- McCornick Iodized Salt Bag 1kg
- Maggi Magic Sarap 8g*16
- Maggi Magic Sarap 55g
- Maggi Magic Sarap 150g
- Knorr Cube Chicken 120g
- Knorr Cube Pork120g
- Knorr Cube Beef 60g
- Knorr Sinigang Sampaloc Original 22g
- Knorr Sinigang Sampaloc Original 44g
- Knorr Crab & Corn 55-60g
- Knorr Liquid Seasoning Original 250ml Bot
- Lady’s Choice Mayonaise Doy 220ml
- Lady’s Choice Mayonaise Doy 470ml
- Lady’s Choice Super Chunky PB 340g
- Star Margarine 100g
- Star Margarine 200g
- Cheez Whiz Plain 210g
- Eden Cheese Sulit Pack 45g
- Sunsilk S&Mngble Pink 15ml*12
- Head & Shoulders CM 12ml* 12
- CreamSilk Cond StandoutStrght 11ml*12
- CreamSilk Cond StandoutStrght 180ml
- CreamSilk Cond StandoutStrght 350ml
- Safeguard BS WHT 125g
- Safeguard BS WHT 175G
- ModessWW SulitPK*32
- Zonrox CLRSFE 900ml
- Zonrox Orig 1L
- Coke Zero 1.5L
- DM Tomato Sauce 200g
- Smirnoff Mule 330ml
- San Miguel Light Can 330ml
- Tang pineapple 19g*6
- Cream Cornstarch 200g
- Cream Cornstarch 400g
Result of the Survey
In terms of Pricing
Budget-conscious consumers looking for affordable alternatives are highly influenced by price when it comes to their buying decisions. They often compare the prices of products and choose which option provides the greatest value for their money.
With this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailer.

Puregold, best known for its tagline “Sa PUREGOLD, Always Panalo!” won over the two other retailers in terms of pricing with 67 out of 74 SKUs surveyed. Retailer 2 is 1.44% more expensive, followed by Retailer 3 which is 2.82% more expensive than Puregold.
In terms of Product Availability
Puregold, with 98.65% of the 74 SKUs surveyed compared to the other two retailers, was not just hailed as this week’s most affordable supermarket retailer but also excelled in terms of product availability! Followed closely by Ever Supermarket with 97.30% and SM Hypermarket for only having 94.59% of the 74 SKU’s surveyed.

EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.