MANILA, Philippines – Average monthly spending at sari-sari stores continued its decline in 2024, as consumers increasingly opted for smaller, more frequent purchases to stretch their limited disposable income, according to a study.

A report released on Monday by local tech startup Packworks showed that average monthly spending by Filipinos at sari-sari stores fell to P689 each, based on insights from its micro-retail analytics platform Sari IQ.

This represents an 11.8-percent drop from the P781 average in 2023, which had already decreased from P800 in 2022.

Packworks Chief Data Officer Andoy Montiel said the trend points to a growing shift toward the “tingi” style of purchasing where consumers buy smaller quantities more frequently as a strategy to manage limited budgets.

“The combination of Filipinos’ smaller basket sizes and more frequent visits to sari-sari stores points to a preference for buying in smaller, more affordable portions – the essence of the ‘tingi’ economy,” Montiel said.

“This behavior likely stems from consumers needing to stretch their budget further, even in a lower inflation environment. They might be opting to buy only what they immediately need, rather than larger quantities less frequently to stock-up,” he added.

Packworks’ data also revealed that while average spending by Filipinos decreased, their visits to sari-sari stores became more frequent.

Last year, its network of stores recorded an average of 18 transactions per month nationwide, reflecting a 16-percent increase from 15 transactions per month in 2023.

The most commonly purchased items in Filipino sari-sari stores were seasoning and recipe mixes, detergent, powdered drinks, and hygiene products like shampoo and conditioner.

 

Original Article: https://business.inquirer.net/526053/filipinos-spent-less-at-sari-sari-stores-in-2024-study-says