Pickup Coffee, the beloved Filipino brand, has opened PICKUP PRIME, its biggest branch and first premium café concept in Metro Manila, located at Ayala Malls Vertis North.
Building on its “FEEL THE PICKUP” campaign—which celebrates life’s uplifting moments, big or small—the brand continues to deliver high-quality, affordable coffee infused with positive, feel-good energy.
PICKUP PRIME offers a vibrant, youthful atmosphere where customers can use self-order kiosks, enjoy an exclusive specialty drink menu, and have fun with an interactive mirror photobooth.
In step with the growing trend of immersive customer experiences, the Vertis North café introduces inventive offerings such as the Americano Orange Sunrise, Sea Salt Biscoff Latte, Tiramisu Latte, and Golden Buttercream Latte, along with indulgent espresso soft-serve treats like the Kape Kastila Swirl and Americano Affogato Swirl.
To complete the experience, Pickup Coffee has partnered with celebrated home baker Ricardo Guninto of 5G Coffee House to serve handcrafted pastries including the Classic Croissant, Dulce Ensaymada Croissant Roll, Ham and Cheese Croissant, and a tempting selection of cookies.
From a humble startup to a well-established Philippine brand, Pickup Coffee has blended affordability, digital innovation, and experiential retail to become a cultural mainstay in cafés nationwide and beyond.
Haven’t visited yet? Now’s the perfect time to drop by and experience PICKUP PRIME for yourself!
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