MANILA, Philippines — South Korean fast food chain Lotteria is looking to enter the Philippines, according to the Department of Trade and Industry (DTI).
In a statement, the DTI said Trade Secretary Cristina Roque met with Lotte GRS and other South Korean conglomerates on May 16, in Seoul, with the discussions covering the firms’ planned investments and expansion into the Philippine market, particularly in the areas of food service, franchising and retail.
These companies aim to invest in joint ventures, master franchise agreements and localized operations.
The DTI said Lotte GRS, in particular, is preparing to launch its flagship brand Lotteria.
It said Lotte GRS, the restaurant service arm of the Lotte Group, is targeting to open at least 30 stores in over five years.
“This initiative has strong focus on local sourcing and workforce development,” the DTI said.
Other firms outlined plans to introduce modern convenience store formats to cater to the needs of the Philippine market.
The companies also emphasized their commitment to source locally, with over 95 percent of the products offered in their overseas stores coming from the host country.
The discussions also covered initiatives to integrate digital commerce platforms and strengthen last-mile delivery services.
Aside from food service and retail ventures, South Korean firms are also exploring opportunities in the import and export of Philippine agricultural and seafood products.
To learn more about opportunities for sourcing and partnerships, the South Korean firms are also scheduled to join local trade expos such as the IFEX Philippines and the World Food Expo.
During the meeting, Roque explained how the Philippines through its young and dynamic population of over 115 million and its strategic position in Southeast Asia offers opportunities for businesses.
She also highlighted the government’s efforts to provide an environment that is conducive for businesses.
In line with the aim to attract more incentives, the CREATE MORE Act, which seeks to enhance the incentives system, was signed into law last year.
“With the CREATE MORE law in place, our partners enjoy one of the most competitive and forward-looking incentive systems today – through smarter incentives, streamlined processes and a vibrant consumer base ready for innovation,” Roque said.
Original article: https://www.philstar.com/business/2025/05/25/2445516/korean-fast-food-chain-lotteria-eyes-philippines-launch
