MANILA, Philippines — Swedish home furnishing giant IKEA is opening its second official branch in the Philippines in partnership with the Ayala Group.
IKEA will open its first Plan and Order Shop in the Philippines at TriNoma Mall on Oct. 23, bringing its affordable and sustainable design closer to northern Metro Manila residents.
“We are now getting closer to the many more Filipinos, especially in the north of Manila. This partnership between IKEA and Ayala Malls allow us to create spaces that are accessible, convenient and inspiring,” IKEA Philippines country retail manager Ricardo Pinheiro said.
“IKEA Plan and Order Shop is one of the most recent formats we have. It’s actually a shop where customers can order the full IKEA range. It is also a shop where customers can plan their home solutions. It’s also a shop where customers can actually collect their online orders” he said.
Pinheiro said the Plan and Order Shop format is currently available in other IKEA sites globally like London, Paris, Stockholm, Spain and Portugal.
“We are opening more and more, but they are not very old. So it’s quite a recent format that we are still testing,” he said.
The first IKEA Plan and Order Shop in the Philippines will be a 500-square meter store located at the ground level of TriNoma Mall.
Pinheiro said that total investment for the store ranges from P30 million to P35 million.
The shop features small scale store with room vignettes and products that shoppers can purchase in-store and also functions as a free collection point for online orders.
It is also a space for customers to plan their dream kitchens, wardrobe and storage cabinet with the same expert guidance as offered from IKEA’s store in Pasay City.
The IKEA Plan and Order Shop aims to make affordable home furnishing even more accessible to shoppers from every corner of Metro Manila.
“For now, we are very committed to make this one a success. Based on the success of this one, we will decide if we will open more in different locations or not,” Pinheiro said.
Ayala Malls chief operating officer Paul Birkett said the opening of the IKEA Plan and Order Shop matches the ongoing refresh being undertaken at TriNoma.
“It’s really critically important that this first ever Plan and Order point in the Philippines, it’s the new retail format that brings the IKEA brand closer to consumers. It combines the convenience, the access, the innovation, but more importantly, the exceptional products. We give people another reason to visit TriNoma,” Birkettt said.
Pinheiro said the plan for IKEA Philippines for expansion moving forward is to explore both large store as well as the small scale Plan and Order Shop formats.
“For IKEA, it’s not one or the other. It’s one and the other. So we are looking to both formats as a way to get closer to the many Filipinos. Our country is so big and its so scattered around so many different islands and cities that we believe we need to explore both options of bigger store like Pasay and smaller Plan and Order shops like in Quezon City,” he said.
Asked about plans to open an IKEA store in SM Megamall, Pinheiro said: “It’s not part of our plans in the near future.”
IKEA opened its first store in the country in 2021 at the Mall of Asia Complex in Pasay, which is currently the biggest IKEA store in the world.
Original Article: https://www.philstar.com/business/2025/10/15/2479893/ikea-opening-new-store-philippines-partnership-ayala-group
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