RetailWise Team has recently visited Singapore, and we’re thrilled to dive into its most innovative retail destinations! This week, we’ll be showcasing standout retailers with unique features and concepts.
With an impressive 90,000 sq ft of retail space, including Unity Pharmacy on the second floor, this is the largest Fairprice store in Singapore.
What makes this store even more remarkable is that customers are greeted by a vibrant, expansive display of fresh fruits and vegetables, setting the tone with a burst of color and freshness right at the store entrance. Every visitor will find freshly delivered produce daily. They offer hydroponically grown vegetables harvested on-site, bringing farm-to-table right into the heart of the store!
The unique experiences don’t end there. Fairprice Xtra has a dining area at the core of the store, featuring zones like ‘Pick, Prep, Enjoy,’ and ‘The Kitchen,’ offering ready-to-eat meals, a dedicated sushi and sashimi area, cold cuts, pre-cut fruits, and an on-demand grill where you can select seafood or meat and have them prepared just the way you like. During our visit, we indulged in the ‘Oyster and Wine Night,’ enjoying fresh French oysters paired perfectly with wine.
The store’s layout is well-designed, with a spacious seafood section featuring farmed fish, live Dungeness crabs, and a variety of shellfish. The butchery area boasts premium selections, including grass-fed and grain-fed beef from Australia and New Zealand, catering to quality-conscious shoppers.
Fairprice Xtra also caters a have a beautiful bakery area with a wide selection of breads and pastries, a cozy café with seating area, dairy, and chilled sections. Fairprice Xtra truly is a one-stop shopping experience.
The second floor expands offerings with International and Local favorites, Sports & Leisure, Travel Essentials, Beauty & Wellness, Electronics, Home & Living, Mums & Kids, Pet Care, and Wines, Beer & Spirits.
This hypermarket exemplifies retail excellence, remaining fully stocked and organized even late into the evening, with self-service stations for weighing fruits and quick checkouts. Opened in 2019, this store is built around customer convenience and sustainability. Shoppers can have food prepped for easy home cooking, buy loose quantities of grains and nuts, and explore over 35,000 products, including 350+ local brands. A dedicated corner supports local enterprises, reinforcing FairPrice’s commitment to sustainability and customer-focused innovation. Stay tuned for more highlights from our Singapore retail journey as we continue to explore some of the city’s most inspiring retail experiences.
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