Prices of basic and essential goods have been rising during times of inflation. The substantial impact of this situation concerns a growing number of individuals, which leads them to become more budget-conscious consumers by looking for affordable alternatives.
With this in mind, EuroAsia Research Experts conducted a Price Survey to identify the cheapest supermarket retailer to help you make simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
- The Price Survey shall be conducted on a bi-monthly basis
- An average of three retailers shall be surveyed each round
- An average of 30 -70 items available across all retailers being surveyed shall be canvassed
- Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers

Items Surveyed
The following 55 items were surveyed, 50 of which are available at all retailers:
- Pancit Canton Kalamansi 80g
- Pancit Canton Chilimansi 80g
- Pancit Canton Sweet and Spicy 80g
- Lucky Me Beef 55g
- Lucky Me Chicken 55g
- Nescafe Original 26g/28g*10
- Bear Brand Powder 33g*8
- Milo 300g
- Datu Puti SoySauce 100ml
- Datu Puti SoySauce 200ml
- Ufc Banana Catsup 320g
- Eden Cheese Swak Pack/ Sulit Pack 45g
- Star Margarine 100g
- Yakult 80ml*5
- Mega Sardines in tomato 155g
- Mega Sardines in tomato 425G
- Century Tuna Flakes in Oil Hot and Spicy 180g
- 555 Sardines in tomato 155g
- Ligo Sardines Red 155g
- Argentina Corned Beef 175g
- 555 Tuna Mechado 155g
- 555 Tuna Adobo 155g
- Vienna Sausage
- Skyflakes 25gx10
- Fita 30g*10
- Hansel Milk Sandwich 40g*10
- Cream O Vanilla 33g*10
- Jack and Jill Nova CountryCheddar 40g
- Maggi Magic Sarap 55g
- Knorr Cube Chicken 120g
- Knorr Cube Pork 120g
- Knorr Cube Beef 60g
- Knorr Sinigang Sampaloc Original 22g
- Aji-no-moto 500g
- Ladies Choice Mayonnaise Doy 220ml
- Ladies Choice Mayonnaise Doy 440ml
- Smart Dishwashing paste lemon 200g
- Smart Dishwashing paste calamansi 200g
- Safeguard Bar pure white 175g
- Creamsilk Pink Stand out 12ml*12
- Head & Shoulder Menthol 12ml*12
- Buttercup Salted 200g
- Champion white Original Bareta 370gm
- Chippy Red 27g
- Piattos Blue Cheese 40g
- Tang Pineapple
- Maya All Purpose Flour 400g
- Maya All Purpose Flour 800g
- Maxx Honey Lemon *50
- Knorr Liquid Seasoning 250ml
- Bear Brand Ster 200ml
- Cheez Whiz 100g
- Cheez Whiz 200g
- Nestle All Purpose Cream 250ml
- Knorr Crab and Corn 60g
Result of the Survey
In terms of Pricing
Price plays an important role in consumer buying decisions. Consumers, particularly budget-conscious consumers, are heavily influenced by it, as they often compare the prices of products and choose which option provides the greatest value for their money.
Thus, EuroAsia Research Experts gives you this week’s most affordable supermarket retailer to help you decide!

Puregold, not just true to its tagline, “Sa PUREGOLD, Always Panalo!” but also emerged as the go-to retail brand for the majority of Filipinos in 2022 according to Kantar, was hailed again as the most affordable supermarket among the other two retailers for this week! Retailer 2 is 3.26% more expensive, followed by Retailer 3, which is 3.96% more expensive than Puregold.
In terms of Product Availability
Metro Supermarket, with 96.36% of the 55 SKUs surveyed compared to the other two retailers, excelled in terms of product availability! On the other hand, Shoppers’ Mart and Puregold battled for the next spot, with both having 94.55% of the 55 SKUs surveyed.

EuroAsia Research Experts is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Experts is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expertsfor the most up-to-date insights which will make you purchase with confidence.