Food and beverage (F&B) products dominate the Top 10 Most Chosen FMCG (Fast-Moving Consumer Goods) Brands by Filipinos in 2022, according to an analysis by Kantar, world’s leading data, insights and consulting company.
Kantar Philippines’ Worldpanel Division Client Manager Bea D. Coronel, on Friday, Sept. 1, presented during a virtual presser its Brand Footprint 2023, which shows the ranking of FMCG companies based on their Consumer Reach Points (CRP).
The analysis seeks to unravel the penetration or the proportion of households that buy the brand, and the consumers’ choice or the total number of times the brand is chosen by Filipinos within a 12-month period.
As shown in this year’s Brand Footprint, from October 2021-October 2022 data covering 5,000 households, Lucky Me ranks No. 1 FMCG brand picked by Filipinos in 2022, the same as last year’s report.
Based on Kantar’s data, 98.9 percent of neighborhood households—or about 27.4 million shoppers—bought Lucky Me. The brand was chosen by these households 911 million times annually, or 33 times on average.
Coffee brands Nescafé (688 CRP) and Kopiko (627 CRP) are in second and third place, respectively. With 585 CRP, Silver Swan, a staple in Filipino cooking, is ranked fourth. Coca-Cola, a soft drink company, received 488 CRP to place in the top 5.
Coronel claims that the Brand Footprint tries to record a crucial time when Filipinos make their FMCG purchases.
“Filipinos have been spending more for their FMCG needs, especially in 2022 when we came out of the pandemic and our lifestyles began to shift and return to normalcy. There is now a higher demand for FMCG and companies must be able to capitalize on that split second when shoppers decide and choose one brand over another. At Kantar, we capture that powerful moment using the CRP measure in order to reveal which brands are consistently winning their way into the shopping baskets of Filipinos,” said Coronel.
Other F&B goods that made it to the list are Bear Brand (6th with 482 CRP), Maggi (8th with 431 CRP), Great Taste (9th with 424 CRP), and Datu Puti (10thwith 406 CRP). While Surf earned 467 CRP in seventh position, the only home care brand to break into the Top 10.
Coronel also showed that 61 percent of the nation’s brands are expanding despite inflationary pressures. The majority of companies, from small brands to super brands, are gaining high penetration in Filipino households. Interestingly, 57 percent of small brands—those that reach fewer than 10 percent of Filipino consumers—have seen growth in the previous 12 months.
“When brands grow bigger, they are likely to increase in reach through a combination of penetration and frequency… When combined, these two factors allow brands to win and gain more loyal shoppers,” she interpreted.
In 2022, 96 percent of winning brands expanded through wider penetration, with 57 percent through higher penetration and purchase frequency, and 38 percent through penetration alone.
Kantar further provided a list of four growth levers that companies may utilize to keep their penetration rates stable despite an expanding population. This includes more presence (increasing the number of locations close to customers), more categories (expanding the range of available products to draw customers), innovation (adding new variants to meet changing customer needs), and more moments (continuing to be relevant and accessible at as many points of consumption as possible).
She also noted that FMCG companies gain competitive CRP and make the Top 10 Most Favored companies list of Kantar’s Brand Footprint report have more chances of dropping in Filipinos’ shopping baskets.
In recent times, the global economy has been confronted with the challenging issue of inflation. The significant impact of surging prices on basic and essential goods has been a growing concern for individuals, leading them to look for more affordable alternatives.
With this, EuroAsia Research Experts conducted a Price Survey to identify the cheapest supermarket retailer to help you make simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted every week
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 74 items were surveyed, 71 of which are available at all retailers:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Milo 300g
Mogu Strawberry 320ml
Yakult 80ml*5
Pocari Sweat 500ml
Pocari Sweat 900ml
DM FourSeason1L Tetra
DM PA Juice w/Ace 220ml
Mang Tomas Lechon 550g
Mang Tomas Lechon 325g
Ufc Banana Catsup 530g
Ufc Banana Catsup 320g
Lorins Patis 150ml PCH
Datu Puti Vingegar 385ml Bot
Datu Puti Vingegar 200ml
Datu Puti Soy Sauce 200ml
Datu Puti Soy Sauce 385ml Bot
Mama Sitas Oyster Sauce 405g
Mama Sitas Oyster Sauce 765g
Century Tuna H&S 180g
Purefoods Corned Beef 150g
Purefoods Corned Beef 210g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Spam LM Regular 340g
Libbys Vienna Sausage*4.60oz
Sky Flakes 25g*10
Sky Flakes 25g*24
Hansel Mocha *10
Fita Singles 30g*10
Nova Cheddar 40g
Piattos Cheese 85g
Maxx Honey Lemon*50
SC Alaska Evaporada 360ml-370ml
Alaska Classic Sweetened Condensed Milk 300-375ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 8g*16
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Chicken 120g
Knorr Cube Pork120g
Knorr Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab & Corn 55-60g
Knorr Liquid Seasoning Original 250ml Bot
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Lady’s Choice Super Chunky PB 340g
Star Margarine 100g
Star Margarine 200g
Cheez Whiz Plain 210g
Dove Crm BS white 90-95g
Dove Crm BS white 135g
Dove Crm BS Pink 135g
Safeguard BS WHT 175G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Zonrox Orig 1L
Coke Zero 1.5L
DM Pine Tidbits 200g
DM Tomato Sauce 200g
Cowhead Pure Milk 1L
Smirnoff Mule 330ml
San Miguel Light Can 330ml
Tang pineapple 19g*6
Maya All Purpose Flour 150g
Maya All Purpose Flour 400g
Maya All Purpose Flour 800g
Maya Hotcake Mix 500g
Result of the Survey
In terms of Pricing
When making purchasing decisions, consumers often compare the prices of similar products to evaluate which option offers the best value for their money. It is certain that price serves as a fundamental basis for comparison among consumers.
In line with this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailer.
Landmark, known for its great brands, hard-to-find products, and competitively lower price tags on most items, was hailed as the most affordable supermarket among the other two retailers. Retailer 2 is 3.08% more expensive, followed closely by Retailer 3, which is 3.84% more expensive than Landmark.
In terms of Product Availability
Landmark not only excelled in terms of pricing but also won in terms of product availability by having 100% of the 74 SKUs surveyed! Landmark is followed closely by WalterMart, with 98.65% of the 74 SKUs surveyed, and SM Hypermarket, with only 95.95% of the SKUs surveyed.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
Nowadays, the impact of inflation has been felt everywhere, especially on the prices of basic and essential goods. Prices for this have been rising, concerning a growing number of individuals and driving them to become more budget-conscious consumers by looking for affordable alternatives.
With this in mind, EuroAsia Research Experts conducted a Price Survey to determine the cheapest supermarket retailer to help you in making simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted every week
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 74 items were surveyed, 67 of which are available at all retailers:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Milo 300g
Bear Brand 33g*8
Bear Brand 300g
Nescafe 3in1 Original TwinPack 52g*10
Mogu Lychee 320ml
Pocari Sweat 500ml
Pocari Sweat 900ml
DM FourSeason1L Tetra
C2 Lemon Green Tea 355ml
Mang Tomas Lechon 550g
Mang Tomas Lechon 325g
Ufc Banana Catsup 530g
Ufc Banana Catsup 320g
Datu Puti Vingegar 385ml Bot
Datu Puti Soy Sauce 385ml Bot
Mama Sitas Oyster Sauce 156g
Mama Sitas Oyster Sauce 405g
Mama Sitas Oyster Sauce 765g
Youngs Town Sardines 155g
Century Tuna H&S 180g
ArgentinaCorned Beef 175g
Purefoods Corned Beef 150g
Purefoods Corned Beef 210g
Purefoods Corned Beef 380g
Cream-o 33g*10
Sky Flakes 25g*24
Hansel Mocha *10
Fita Singles 30g*10
Nova Cheddar 40g
Maxx Honey Lemon*50
SC Alaska Evaporada 360ml-370ml
Alaska Classic Sweetened Condensed Milk 300-375ml
Nestle All Purpose Cream 250ml
McCornick Iodized Salt Bag 500g
McCornick Iodized Salt Bag 1kg
Maggi Magic Sarap 8g*16
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Chicken 120g
Knorr Cube Pork120g
Knorr Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab & Corn 55-60g
Knorr Liquid Seasoning Original 250ml Bot
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Lady’s Choice Super Chunky PB 340g
Star Margarine 100g
Star Margarine 200g
Cheez Whiz Plain 210g
Eden Cheese Sulit Pack 45g
Sunsilk S&Mngble Pink 15ml*12
Head & Shoulders CM 12ml* 12
CreamSilk Cond StandoutStrght 11ml*12
CreamSilk Cond StandoutStrght 180ml
CreamSilk Cond StandoutStrght 350ml
Safeguard BS WHT 125g
Safeguard BS WHT 175G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Zonrox Orig 1L
Coke Zero 1.5L
DM Tomato Sauce 200g
Smirnoff Mule 330ml
San Miguel Light Can 330ml
Tang pineapple 19g*6
Cream Cornstarch 200g
Cream Cornstarch 400g
Result of the Survey
In terms of Pricing
Budget-conscious consumers looking for affordable alternatives are highly influenced by price when it comes to their buying decisions. They often compare the prices of products and choose which option provides the greatest value for their money.
With this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailer.
Puregold, best known for its tagline “Sa PUREGOLD, Always Panalo!” won over the two other retailers in terms of pricing with 67 out of 74 SKUs surveyed. Retailer 2 is 1.44% more expensive, followed by Retailer 3 which is 2.82% more expensive than Puregold.
In terms of Product Availability
Puregold, with 98.65% of the 74 SKUs surveyed compared to the other two retailers, was not just hailed as this week’s most affordable supermarket retailer but also excelled in terms of product availability! Followed closely by Ever Supermarket with 97.30% and SM Hypermarket for only having 94.59% of the 74 SKU’s surveyed.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
Prices of basic and essential goods have been rising. This major impact of inflation that our global economy has been facing undoubtedly concerns individuals, driving them to become more budget-conscious consumers.
With this in mind, EuroAsia Research Experts conducted a Price Survey to determine the cheapest supermarket retailer to help you in making simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted every week
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 74 items were surveyed, 66 of which are available at all retailers:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Milo 300g
Mogu Strawberry 320ml
C2 Green Tea Lemon 500ml
Pocari Sweat 500ml
Pocari Sweat 900ml
Absolute Distilled Water 500ml
DM FourSeason1L Tetra
DM PA Juice w/Ace 220ml
Mang Tomas Lechon 325g
Mang Tomas Lechon 550g
Ufc Banana Catsup 320g
Ufc Banana Catsup 550g
Datu Puti Vingegar 385ml PET
Datu Puti Soy Sauce 385ml PET
Mama Sitas Oyster Sauce 156g
Mama Sitas Oyster Sauce 405g
Mama Sitas Oyster Sauce 765g
Ligo Sard Tom 155g
Mega Sard Tom 425g
Mega Sard Tom Chili 425g
Century Tuna H&S 180g
Argentina Corned Beef 175g
Purefoods Corned Beef 150g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Sky Flakes 25g*10
Sky Flakes 25g*24
Fita Singles 30g*10
Nova Cheddar 40g
Piattos Cheese 85g
Piattos Sour Cream 85g
Chippy BBQ 27g
Maxx Honey Lemon*50
Alaska Sweet Conden Filled Milk 300ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 8g*16
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Chicken 120g
Knorr Cube Pork120g
Knorr Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab & Corn 55-60g
Knorr Liquid Seasoning Original 250ml Bot
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Mc Iodized Salt 150g
Mc Iodized Salt 500g
Mc Iodized Salt 1kg
Star Margarine 100g
Star Margarine 200g
Dove Crm BS Pink 135g
Safeguard BS WHT 175G
Creamsilk Pink STRT 180ml
Creamsilk Pink STRT 350ml
Creamsilk 12ml*12
Sunsilk Pink 13-15ml*12
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Zonrox Orig 1L
Coke Zero 1.5L
DM Pine Tidbits 200g
DM Tomato Sauce 200g
Cowhead Pure Milk 1L
Smirnoff Mule 330ml
San Miguel Light Can 330ml
Maya All Purpose Flour 800g
Maya Hotcake Mix 500g
Result of the Survey
In terms of Pricing
Price plays an important role in consumer buying decisions. Consumers are heavily influenced by it, as they often compare the cost of different items to determine which one provides the most advantageous value.
With this in mind, EuroAsia Research Experts have identified this week’s supermarket retailer that offers the most affordable price.
For the third time, Pioneer Center Supermart, one of the top-rated places listed as a grocery store in Pasig, excelled in terms of pricing over the two other retailers with 66 comparable items out of the 74 SKUs surveyed. Retailer 2 is 7.32% more expensive, followed by Retailer 3, which is 13.58% more expensive.
In terms of Product Availability
In terms of product availability, SM Supermarket won for having 100% of the 74 SKUs surveyed available. Followed by AllDay Supermarket with 95.95%, while Pioneer Center Supermart, despite being the most affordable retailer for this week, lost in terms of product availability with only 93.24%.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
The Philippines climbed three spots to 43rd out of 87 countries with an overall score of 26.4 (out of possible 100) in the latest annual rankings of Best Countries by US News and World Report. The report ranks the countries based on how the world perceives them in terms of qualitative characteristics — impressions that have the potential to drive trade, travel, and investment, and directly affect national economies. Despite the improvement in its placement in the rankings this year, the Philippines placed the fourth lowest in the region.
During times of inflation, the prices of basic and essential goods experience a significant surge. The substantial impact of this situation is expected to drive consumers towards more affordable alternatives. With this, EuroAsia Research Experts conducted a Price Survey to identify the cheapest supermarket retailer to help you make simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 62 items were surveyed, all of which are readily available at the four retail stores mentioned.
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original TP 52g*10
Nescafe Original 26g*10
Milo 300g
Absolute Water 500ml
Mogu Lychee 320ml
Yakult 80ml*5
Pocari Sweat 500ml
DM FourSeason1L Tetra
DM Pj with Ace 220ml
Ufc Banana CTSUP 320g
Mega Sardines Ts 155g
Youngs Town TS 425g
Argentina CB 175g
Purefoods Corned Beef 150g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Spam LM Regular 340g
Sky Flakes 25g*10
Sky Flakes 25g*24
Hansel Mocha *10
Fita Single 30g*10
Piattos Cheese 85g
Maxx Honey Lemon*50
Alaska Classic Sweetened Condensed Milk 300-375ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Beef 60g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab and Corn 55-60g
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Super Chunky PB 340g
Star Margarine 100g
Star Margarine 250g
Cheezwhiz PLN 210g Bot
EdenFilledCheese 160g
Sunsilk Pink 15ml*12
H&S Cool Menthol 12ml *12
Dove Crm BS white 135g
Dove Crm BS Pink 135g
Safeguard BS WHT 175G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Coca-cola Regular 1.5L
DM Pine Tidbits 200g
Cowhead Pure Milk 1L
Bear Brand Sterilized 200ml
San Miguel Light Can 330ml
Smirnoff Mule 330ml
Tang pineapple 19g*6
Maya Ori Htcake 200g
Maya Ori Htcake 500g
Maya All Purpose Flour 150g
Maya All Purpose Flour 800g
Result of the Survey
In terms of Pricing
Nowadays, consumers are facing the challenge of rising prices for basic and essential goods. As a result, they have become increasingly vigilant in comparing prices of similar products and carefully evaluating which option provides the best value for their hard-earned money. Considering this, EuroAsia Research Experts has compiled a list of the most budget-friendly supermarket retailers for this week.
In terms of pricing, Puregold, with its famous tagline,”Sa PUREGOLD, Always Panalo!” excelled in terms of pricing among the four retailers with 62 SKUs surveyed. Retailer 2 is 2.40% more expensive, followed by Retailer 3 and Retailer 4 at 2.78% and 4.73% respectively.
In terms of Product Availability
This round of price survey is unique as for the first time, all participating retailers scored 100% in terms of availability. According to our recent survey of 62 SKUs, these stores have achieved a remarkable 100% product availability. This means that customers can find all the items they need without any hassle or disappointment. These retailers have clearly demonstrated their commitment to ensuring that their shelves are fully stocked with a wide range of products, catering to the diverse needs of their customers. With such high availability, consumers can rely on these stores to consistently provide a seamless buying experience.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
The impact of the pandemic on retail sales across markets in Asia Pacific varied greatly in 2022. The impact was largely dependent on each country’s COVID-19 situation, containment measures adopted, and the approach taken towards an endemic future.
Retail offline sales slumped in China by 4%, in absolute dollar terms, as lockdown policies contributed to a decline in in-store foot traffic. Conversely, markets such as India (+14%), Indonesia (+10%) and South Korea (+4%) experienced healthy growth and revenge spending due to the resumption of pre-pandemic lifestyles and social activities. Retail channels such as apparel and footwear specialists, beauty specialists and vending benefited from the recovery of international travel and geographic mobility of consumers.
Retail e-commerce largely continued its strong growth in Asia Pacific in the wake of the pandemic, driven by merchant digitalisation and consumer habit persistence
The wide disparity in e-commerce development across Asia Pacific has resulted in differing strategic priorities and initiatives by brands and retailers.
Across developing Asia, e-commerce marketplaces offer a convenient and accessible option for retailers in their digitalisation journey. Platforms such as Daraz, Lazada and Tokopedia are popular among consumers in South and Southeast Asia due to their ease of use, wide product range and regular price promotions.
In developed markets, the focus has shifted towards innovation in meeting increased consumer expectations in e-commerce, such as product assortment and fulfilment flexibility. In South Korea, Shinsegae’s SSG.COM is implementing a “premium strategy” by introducing official stores of luxury brands on its platform, such as Gucci, Ferragamo, Burberry and Montblanc. Its competitor, Naver, is redefining consumers’ delivery expectations by launching its “Naver Guaranteed Delivery Programme” with CJ Logistics to provide overnight delivery to over 90% of South Korea’s regions.
Livestreaming and social e-commerce continue to thrive due to greater social media usage and high mobile penetration
Increased social media usage since the pandemic and high mobile penetration rates have provided a conducive environment for social commerce to flourish. In China, social media platform Douyin, owned by ByteDance (which also operates TikTok and popularised short-form video globally) allows merchants to match the interests and video preferences of the platform’s more than 600 million daily users with their product offerings for a tailored shopping experience.
Livestreaming, private traffic, key opinion leaders (KOLs) and consumers (KOCs) have also been critical in China in allowing retailers to reach and sell to consumers online. Similarly in India, leading e-commerce players such as Amazon and Flipkart have also launched livestreaming platforms, allowing brands to showcase products and build closer relationships with users.
Focus shifts towards experiential retail concepts that are augmented by technology
Consumers have returned to stores post-pandemic to find revamped outlet concepts that showcase the relevance of the physical store.
Experiential retail is taking centre stage as brands highlight their stores as more than a place to transact, but also a place where consumers can indulge in unique and memorable shopping experiences
Technology is also being used for a more customer-centric purchase experience in-store. Watsons’ “The Grand Store” in The Philippines utilises artificial intelligence (AI) and augmented reality (AR) as in-store tools to help consumers analyse their skin conditions or virtually try on cosmetics, helping consumers to find the most suitable products and be more confident in their purchase decisions.
Renewed focus post-pandemic on the environment and personal wellbeing in retail
COVID-19 has slowed down the pace of life and shone a spotlight on personal health and wellness, driving sustained sales through pharmacies and health and personal care stores. Preference for sustainable products has also grown, with retailers similarly placing greater emphasis on addressing environmental concerns through consumer education and in their retail operations. For example, AEON Group in Japan opened a store which runs on 100% renewable energy, with the aim for this concept to expand, and an end goal of achieving zero aggregate CO2 emissions from its stores by 2040.
Retailers must adapt and innovate to meet the new expectations of consumers
The post-pandemic Asia Pacific retail landscape remains competitive. There has never been a greater array of choices across physical and digital channels, and technology and online tools will continue to transform the way retailers engage and sell to consumers. Retailers across the region are certainly facing new and unprecedented challenges, but those that are able to turn these challenges into opportunities are well-placed to remain the preferred shopping destinations of consumers.
Rankings Spotlight – Top 10 Fastest Growing Retailers in Asia Pacific 2022
Sea Ltd stands out through hyper-localisation, competitive prices, and the extensive product range of its Shopee Marketplace
Sea Ltd ranked second in our list of fastest growing retailers in Asia Pacific, with sales growth of 43% y-o-y in 2022. According to Euromonitor International’s Retail research, Sea Ltd achieved USD43 billion in retail value sales in Asia Pacific in 2022.
Shopee is Sea Ltd’s flagship mobile-first e-commerce marketplace, which operates across seven Asia Pacific countries. It offers products in major categories from both third party merchants and official brand-owned e-stores, such as Shopee Mall.
Shopee is best known for its monthly sales and super brand days (exclusive partner-brand 24-hour sale events where the brand’s products highlight discounts, promotions and occasionally exclusive launches). It differentiates itself via its hyper-localised sites and marketing campaigns, competitive pricing and extensive product range. The Shopee app also includes livestreaming capabilities and interactive games (such as Shopee Farm) to drive consumer engagement.
Shopee is an attractive destination for third party merchants seeking to reach millions of e-commerce consumers across Southeast Asia and Taiwan, due to its high brand awareness and strong merchant support in driving sales via marketing and consumer engagement tools. Shopee has also expanded into adjacent services, such as food delivery and payments, to encourage continuous consumer reliance and spending on its platform.
Nitori sails through the post-pandemic era with aggressive regional expansion
Nitori is a leading home products specialist hailing from Japan. The retailer internally manages its vertical supply chain, which allows it to control an entire process from planning, manufacturing, distribution and retail, ensuring product quality and minimising external costs incurred.
The retailer has constantly expanded its footprint outside of Japan to markets such as Mainland China and Taiwan. In 2022, it opened its first outlets in Southeast Asia, in Malaysia and Singapore. Southeast Asia is home to the steady demand for homewares and home furnishings due to healthy economic growth and increase in number of households. Nitori has adroitly identified this opportunity in a rather fragmented industry.
Nitori plans to accelerate further penetration in overseas markets with 77 new outlets in the pipeline to open in the new fiscal, including entering other Southeast Asian countries, such as Thailand and Vietnam, where the retailer has operated production facilities for nearly two decades.
The global economy has recently been challenged with the issue of inflation. Individuals are becoming increasingly concerned about its major impact on the rising prices of basic and essential goods.
With this in mind, EuroAsia Research Experts carried out a Price Survey to determine the cheapest supermarket retailer to help you in making simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
The following 65 items were surveyed, 58 of which are available at all retailers:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original TP 52g*10
Bear Brand Powder33g*8
Milo 300g
Absolute Water 500ml
Mogu Lychee 320ml
Yakult 80ml*5
Pocari Sweat 500ml
Pocari Sweat 900ml
DM FourSeason1L Tetra
Datu Puti Soy Sauce 385ml Bot
Mang Tomas 325g
Mang Tomas 550g
Ligo Sardines TSC 155G
555 Sardines TS 425G
Mega Sardines Ts Chili 425g
Century Tuna H&S 180g
Purefoods Corned Beef 150g
Purefoods Corned Beef 210g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Libbys Vienna Sausage 4.60Z
Spam LM Regular 340g
Sky Flakes 25g*10
Sky Flakes 25g*24
Hansel Mocha *10
Nova Cheddar 40g
Piattos Cheese 85g
Piattos SC 85g
Maxx Honey Lemon*50
SC Alaska Evaporada 360ml-370ml
Alaska Classic Sweetened Condensed Milk 300-375ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 8g*16
Maggi Magic Sarap 55g
Maggi Magic Sarap 150g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knor Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Liquid Seasoning Original 250ml Bot
Mama Sitas Oyster Sauce 765g/ 27oz
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Lady’s Choice Super Chunky PB 340g
Creamsilk Standout Pink 12ml*12
Sunsilk Pink 15ml*12
Dove Crm BS white 135g
Dove Crm BS Pink 135g
Safeguard BS WHT 175G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Coca-cola Regular 1.5L
DM Pine Tidbits 200g
Cowhead Pure Milk 1L
San Miguel Light Can 330ml
Tang pineapple 19g*6
Maya All purpose flour 400g
Maya All purpose flour 2kl
Mag Buttercup Margrn 200g
Result of the Survey
In terms of Pricing
Price, without a doubt, serves as a fundamental basis for comparison among consumers. Thus, when making purchasing decisions, consumers frequently compare the prices of products to determine which option provides the greatest value for their money.
With this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailers.
Unimart, founded by Filipino-Chinese businessman Joseph Henry Ng and one of the first supermarkets in the Philippines to offer a wide variety of imported and local products, outperformed the three retailers in terms of pricing with 58 out of 65 SKUs surveyed. Retailer 2 is 2.03% more expensive, followed by Retailer 3 and Retailer 4 at 2.24% and 10.46%, respectively.
In terms of Product Availability
In terms of product availability, both Unimart and The Marketplace won for having 100% of the 65 SKUs surveyed available. Followed by Puregold and Super8, which have 95.38% and 89.23% product availability, respectively.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
In recent times, the global economy has been confronted with the challenging issue of inflation. Its significant impact of surging prices on basic and essential goods has been a growing concern for individuals.
Are you one of those individuals ?
With this, EuroAsia Research Experts conducted a Price Survey to identify the cheapest supermarket retailer to help you make simple yet smarter decisions with your purchases.
The Price Survey is hereby guided by the following principles:
The Price Survey shall be conducted on a bi-monthly basis
An average of three retailers shall be surveyed each round
An average of 30 -70 items available across all retailers being surveyed shall be canvassed
Participants are ranked based on the total price of all comparable items (SKUs available across all retailers)
Participating Retailers
Items Surveyed
79 items were surveyed, 54 of which are available across all retailers, which are as follows:
Pancit Canton Kalamansi 80g
Pancit Canton Chilimansi 80g
Pancit Canton Sweet and Spicy 80g
Lucky Me Beef 55g
Lucky Me Chicken 55g
Nescafe Original TP 52g*10
Nescafe Original 25g*10
Bear Brand Powder33g*8
Milo 300g
UFC Banana Ketchup 320g
Absolute Water 350ml
Mogu Lychee 320ml
Yakult 80ml*5
Pocari Sweat 900ml
Pocari Sweat 500ml
DM FourSeason1L Tetra
DM Pj with Ace 220ml
Datu Puti Soy Sauce 385ml Bot
Datu Puti Soy Sauce 200ml
Datu Puti Patis 350ml Gin Bot
Lorins Patis 350ml Bot
Mega Sardines in tomato 155g
Mega Sardines in tomato sauce Chili Red 155G
Ligo Sardines TSC 155G
555 Sardines TS 425G
Argentina CB 175g
San Marino ChiliCrnd Yellow 150g
San Marino Crnd Tuna Red 150g
Purefoods Corned Beef 150g
Purefoods Corned Beef 210g
Purefoods Corned Beef 380g
Maling B2 Chicken Lencheon Meat 397G
Libbys Vienna Sausage 4.60Z
Cream-O Vanilla 30g*10s
Sky Flakes 25g*10
Sky Flakes 25g*24
Piattos Cheese 85g
Chippy Chl&Chs 110G
Maxx Honey Lemon*50
SC Alaska Evaporada 360ml
Alaska Classic Sweetened Condensed Milk 300-375ml
Alpine Evaporada 360ml
Nestle All Purpose Cream 250ml
Maggi Magic Sarap 55g
Knorr Cube Chicken 120g
Knorr Cube Pork 120g
Knorr Cube Beef 60g
Knorr Sinigang Sampaloc Original 22g
Knorr Sinigang Sampaloc Original 44g
Knorr Crab and Corn 55G
Knorr Liquid Seasoning Original 250ml Bot
Mama Sitas Oyster Sauce 765g/ 27oz
Mama Sitas Oyster Sauce 405g
Lady’s Choice Mayonaise Doy 220ml
Lady’s Choice Mayonaise Doy 470ml
Lady’s Choice Super Chunky PB 340g
CheezeWhiz Original 210g Bot
Mag Quickmelt 900g
Eden Singles 5s 104g
Eden Cheese 430g
Creamsilk Standout Pink 12ml*12
Sunsilk Pink 15ml*12
H&S Shampoo Cool Menthol 12ml*12
Dove Crm BS Pink 135g
Dove Beauty BS 135g
Safeguard BS WHT 125g
Safeguard BS WHT 85G
ModessWW SulitPK*32
Zonrox CLRSFE 900ml
Zonrox ORG 1L
Zonrox ORG 3785ml
Coca-cola Regular 1.5L
Smirnoff Mule 330ml
Cowhead Pure Milk 1L
San Miguel Light Can 330ml
Tang pineapple 19g
Maya Orightcake 500g
Maya All purpose flour 800g
Mag Buttercup Margrn 200g
Result of the Survey
In terms of Pricing
When making purchasing decisions, consumers often compare the prices of similar products to evaluate which option offers the best value for their money. It is certain that price serves as a fundamental basis for comparison among consumers. In line with this, EuroAsia Research Experts gives you this week’s most affordable supermarket retailers.
Puregold, known as a Supermarket for the masses and resellers alike, with its famous tagline ”Sa PUREGOLD, Always Panalo!” excelled in terms of pricing among the four retailers with 54 out of 88 SKUs surveyed. Retailer 2is 1.78% more expensive, followed by Retailer 3 and Retailer 4 at 2.90% and 6.05% respectively.
In terms of Product Availability
In terms of product availability, Shopwise, although the most expensive among the four retailers, won for having 100% of the 79 SKUs surveyed available. Followed closely by Puregold and SM Supermarket, which have 98.86% and 93.67% product availability, respectively. Meanwhile, Robinsons Supermarket, with only 70.89% of the products surveyed, served as the supermarket retailer with the lowest rate of availability.
EuroAsia Research Expert is a valuable resource that offers a price survey, providing consumers with the latest insights from supermarkets and retailers. This information is designed to assist individuals in making well-informed purchasing decisions.
Whether you are looking to compare prices between different supermarkets or simply want to stay updated on the latest pricing information, EuroAsia Research Expert is here to help. So, the next time you are in need of guidance for your shopping needs, turn to EuroAsia Research Expert for the most up-to-date insights which will make you purchase with confidence.
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